Large Print Outdoor Display for Wedding Venue
The objective of this project was to create a captivating large print outdoor display to advertise a wedding venue, intended to capture the attention of potential clients in high-traffic areas. The design featured a beautifully edited background photo and an engaging image of a couple, seamlessly integrated to evoke the romantic ambiance of the venue.
Here are the key highlights of the project:
Design & Execution
- Photo Editing: Utilizing Adobe Photoshop, I meticulously edited both the background scenery and the couple's photo to ensure visual harmony and appeal. Adjustments included color correction, brightness and contrast settings, and retouching to ensure the images were display-ready and maintained their allure on a large scale.
- Resolution Management: To guarantee the display's clarity and impact, I carefully managed the dpi settings during the design process. This was crucial to maintain sharpness and detail when the images were enlarged to billboard size, ensuring that the visuals remained striking and effective from various viewing distances.
- Font Selection and Legibility Research: Extensive research was conducted to select the optimal font for readability, considering the advertisement's location and the average travel speed on the adjacent road. Factors such as font size, style, and color were meticulously chosen to maximize visibility and impact, ensuring that the message reached commuters effectively.
The final outdoor display was a visually stunning representation of the wedding venue, strategically designed to catch the eye of passersby and convey the venue's elegance and charm. The careful editing and resolution management ensured that the images were crisp and impactful, even at large sizes, while the researched font choices guaranteed that the advertisement's message was clear and legible, even from a distance.
This project showcases my expertise in graphic design for large-scale displays, combining technical Photoshop skills with practical research to deliver effective and visually appealing outdoor advertising solutions. The success of the display in attracting potential clients highlighted the effectiveness of my approach, blending artistic finesse with strategic planning.