Website Style Guide Development
The aim of this project was to create a style guide for a new events website, which functions under the umbrella of a larger brand. The style guide was crafted to ensure that while the events website has its own distinct features, it maintains a visual connection to the overall brand identity. This approach was designed to create a seamless user experience across the entire brand spectrum while catering specifically to the events audience.
Here are the key highlights of the project:
Scope of Work
- Unified Brand Identity: Developed guidelines that align the events website closely with the main brand, focusing on complementary color schemes, typography, and logo variations that distinguish yet link the two entities.
- Color Theory Research: Conducted extensive research into color theory to select a palette that resonates with the events audience while reflecting the umbrella brand’s aesthetic. This ensured emotional and psychological alignment with user expectations.
- Typography and Fonts: Chose fonts that balance uniqueness with familiarity, echoing the main brand’s style but optimized for the events demographic to enhance readability and engagement.
- Visual Elements Coordination: Crafted guidelines for imagery and graphical elements that differentiate the events platform but maintain a stylistic thread to the overall brand, ensuring a cohesive look across all platforms.
- Interactive Elements Design: Detailed interactive elements such as buttons, ensuring they are user-friendly and maintain stylistic continuity with the broader brand guidelines.
Tools Used
- Utilized Canva for designing and prototyping the style elements, which allowed for easy sharing and real-time feedback from the team on various design choices.
- Engaged team members through Canva’s collaborative features to gather insights and approvals, ensuring all elements met both aesthetic and functional standards.
Deliverables
Produced a comprehensive style guide that was shared digitally with the team. This guide included visual and textual guidelines to ensure consistency in the website’s execution and future content development.
The style guide successfully directed the creation of the events website, ensuring it uniquely catered to its target audience while maintaining a visual connection to the umbrella brand. This strategic cohesion enhanced brand recognition and user trust. The guide has proven essential in guiding the development team and content creators, providing a clear framework for maintaining brand integrity and cohesion across diverse platforms.
This project showcases my expertise in blending detailed aesthetic research with practical design application, achieving a balance between uniqueness and brand uniformity in a competitive digital landscape.