Monthly Email Newsletter
Dec / 2023
Welcome to a showcase of elegance and serenity within my portfolio: the Spa Logo Design for a distinguished brand under an esteemed umbrella company. This project was an exercise in creating a visual oasis that mirrors the tranquil and luxurious essence of the spa experience.
Here are the key highlights of the project:
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Brand Standards
Understanding the importance of brand consistency, I meticulously designed the email template to align with established brand guidelines. Every element, from color schemes to font choices, was selected to reflect the brand's identity and ethos, ensuring recipients would instantly recognize the sender.Design Elements
With a keen eye for visual appeal, I edited the newsletter's imagery using Canva, optimizing each graphic to capture attention and convey the intended message effectively. Alongside visual elements, I crafted the newsletter's copy, balancing informative content with engaging narratives to keep readers interested and informed. My writing process was guided by a deep understanding of email marketing rules and regulations, ensuring compliance and readability.Technical Execution
To address the technical aspects, I built the email within iContact, leveraging its robust features for email marketing campaigns. Before deployment, the newsletter underwent rigorous testing in Salesforce, ensuring compatibility and performance across various email platforms. Recognizing the importance of adhering to email marketing regulations, additional spam-related information was included when campaign went live, offering transparency and compliance.Campaign Segmentation
Understanding the different needs and interests of leads versus current clients, I created separate campaigns for each group. This segmentation allowed for targeted messaging, increasing relevance and engagement for each audience segment.This Monthly Email Newsletter project exemplifies my comprehensive approach to digital marketing - from creative design and content creation to technical implementation and compliance. It stands as a testament to my ability to deliver targeted, effective communication tools that resonate with audiences and uphold brand integrity.